Worked hard for your organic audience on Facebook?
When a user visits Facebook, there are hundreds of potential posts that might be displayed in their News Feed. The worldly algorithm takes these posts and arranges them according to how likely the user is to interact with the content. Facebook’s Algorithm for ranking and displaying content on your News Feed is based on four factors:
- The Inventory of all posts available to display.
- Signals that tell Facebook what each post is.
- Predictions on how you will react to each post.
- A Final Score assigned to the content based on all factors considered.
What can you do as a brand?
- Focus on the content that connects people with similar interests
- Post content that naturally gets people into meaningful interactions
- Activate niche communities through Facebook groups
Enable Audience Optimization for Posts
To find out if the organic post targeting feature is activated for your Facebook page, start to compose a new post.
Log in to your Facebook Page and click on settings in the top right-hand corner of your dashboard screen. Select ‘General’ settings on the left-hand table and click ‘Edit’ to the right of the ‘Audience Optimization for Posts’ option.
Next, select the checkbox which allows you to select a preferred audience and restrict visibility for your posts. Then click Save Changes. The targeting icon will appear whenever you compose a new Facebook post.
Apply Audience Optimization to New or Published Posts:
Once you’ve activated Facebook’s organic targeting feature, you can use Facebook’s targeting feature. When you compose a new post, you will have the option of filtering the audience. You can add up to 16 interest tags to target people whose interests align with your posts. You can also restrict the visibility of your post based on audience age, location, language, and gender.
If your audience falls outside these parameters, the post won’t be visible to them.
Making Your Content More “Meaningful”
Focusing on content that connects people through meaningful interactions may look and feel similar to your current Facebook strategy, but it’s a fundamental shift in how we might approach content moving forward. Instead of creating content for your brand that people interact with, you need to start creating content for the people that sparks enough emotion to generate a comment or share.
Activate niche communities through Facebook Groups
Groups are the perfect way to build an active and engaged community around topics, issues, and causes that people care about. Be it social media marketing, traveling, fashion, or anything else, there’s a huge group of people waiting to connect with like-minded people.
The real secret to Facebook Groups is the fact that they generate conversations among your audience and connect people from all over the world.
Avoid Engagement bait
Remember all of those “like if…” and “share if you are…” posts?
This is engagement baiting; they don’t add value or interaction for users.
Stay away from asking people to “please comment, like, and share.” Your content should inspire them to engage without having to ask.
Analyze Insights and Engagement:
After you’ve published the content, remember to use Facebook Insights to track the performance of your content.
Facebook Audience Insights gives a ton of data on your target demographic, which will help you laser target your ads. Better targeting means you only pay to reach the people who are most likely to become customers.
It can also help you tailor your posts to ensure you’re providing the right content, in the right voice, and at the right time to best connect with the followers you already have.
Testing and tracking will allow you to find the sweet spot that maximizes ROI while bringing in the number of conversions you need, to meet your social media goals.
Best Time to Post on Facebook
The best time is whenever your audience is most likely to see and engage with your great content. A well-timed post can lead to more likes, comments, shares, and click-through rates.
Expanding Facebook organic reach has gotten tricky, however, it’s unquestionably still doable! You should be smart and agile to get seen more in the news feed by your fans.
We hope you’ll take these strategies and apply them to your own page! And we’d love to hear about your Facebook journey and results along the way.
We’d love to hear any thoughts or questions you might have, too!
Feel free to drop us an inquiry below at any time.