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Any type of change in a business process is a challenging decision. But there are some common signs that say you need an automated sales and marketing function to drive you towards effective business decisions. With evolving technology, sales and marketing automation tools are no longer designed just for just the huge corporates. A well-implemented CRM software helps businesses to reach more new customers and drive splendid sales. Some businesses are slow to carry out new tools into their business fearing they might be complex, costly and time-consuming. We give you the most commonly spotted signs that suggest that your business needs a CRM software.

No Centralized Source of Information

If you manage customer information manually with spreadsheets, you are probably wasting a lot of time which would be better spent generating leads or engaging customers. CRM automates data entry with a single communication interface. Sales and marketing automation provides real-time sales data right at your doorstep. With all the customer and sales information in a single place, you get a better picture of the entire customer list and the sales pipeline. This helps in improving your communication with the existing as well as prospective customers.

Customer Dissatisfaction

If the customers are in need of repeating the same information every time they call, there is diminishing trust in your ability to handle their needs. There isn’t a sure shot way to learn what worked well for nurturing a lead and what didn’t. With an effective CRM software, you will know if the customers prefer contact by email or phone, when to contact them, what products/services they might be most interested in, and customer complaints. An effective CRM system gives you the much-needed business intelligence you need to enhance the customer experience.

Unclear Sales Pipeline

In the absence of a CRM system, there is no clear way to see how your sales team is communicating with the prospective leads and existing clients. The salespeople should have easy access to all the prospect/customer information – call history, emails, meetings, etc to know the history of engagement. Instead of checking in with your sales team to get inputs of how your opportunities look, which leads may close, and which ones need more effort, easily access the entire sales pipeline in a jiffy.

Loss of Data

Manually entered details may contain conflicting data due to the lack of automation. If you have a salesperson leave the company, and you don’t have a CRM system in place, your leads could walk right out the door along with the employee. Having all your data in one place helps to make sure they belong to the company, and not the outgoing salesperson.

No Scalability

The most crucial advantage of a CRM system for a small business is scalability. With the use of spreadsheets and post-its, there is a definitive limit to the amount that your business can grow. Without a centralized sales information system, you are at a risk of not allocating proper resources in the right places, making it difficult to expand your business.

Tiresome Manual Reporting

Manual reporting is time-consuming and tiresome. If you spend an enormous amount of time creating reports and finding that it takes more time than it’s worth – chances are you are in need of automation. CRM allows you to run customized reports based on the information that is relevant to your business. Automating this gives you more time to focus on the most important part of reporting – analysis of the data.

A CRM system can benefit every small business, especially when they are ready to grow. If you find one or more of the above signs in your business operations, it is time for you to switch to a CRM software. Help your business be more efficient by incorporating a CRM software specific to your business needs.

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