Immersive technologies break the biggest barriers of human-computer interactions and make them life-like. A couple of years ago, this potentially billion-dollar segment seemed like a hype that not many took seriously. But now, AR has its presence across industries like retail, construction, healthcare, education, tourism, marketing and more.
AR is a dynamic and mighty UI technology that augments the user environment with the computer generated entities. Augmented reality applications require an impeccably accurate position tracking to register visual information on-point with the user’s environment. Incorrectly positioned augmented information results in a confusing or unusable user interface.
Augmented Reality apps engage the tech-awed users with its brilliant reality. AR provides the app developers the chance to engage with the customers on a more personal level. AR can be broadly classified into two types: Marker-based and Location-based.
Let’s dive in for a deeper understanding of these in today’s post.

Marker-based Augmented Reality

Marker-based Augmented Reality, also known as Image Recognition, works with the help of the camera on the AR device. This happens only when a marker is sensed by a reader. A marker can be anything, as long as it has enough visual points. 2D and QR are examples of visual markers. By identifying the visual markers already embedded in the system, it detects objects in front of the camera and gives information, creates 3D simulations.

The marker tracking uses a digital image to identify optical squares in order to determine its relative orientation to the camera. The optical square marker consists of a black square within a white box of a predefined size. This black square is encoded with the ID of the marker. Once the device identifies the marker, an app overlays the digital data and you can see the augmented three-dimensional virtual object accurately.

Location-based Augmented Reality

Markerless Augmented Reality, also known as location-based or position-based AR, is the most widely implemented application using GPS, digital compass, accelerometer, or velocity meter. It provides data based on your location. Location-based AR apps utilize the distinct capabilities of mobile devices to monitor the location of each device.

As a real-world application, location-based AR technology allows marketers to provide location-sensitive information. For example, getting directions in a city – virtual road signs displaying the street name. Location-based AR is bound to grow along with the evolution of smartphone capabilities. Placing virtual objects anchored to the real world is useful for a wide range of applications – from local restaurant information to virtual tourist guides.

There are many real-world examples of how Augmented Reality is currently being deployed in a commercial setting – right from fashion, tourism and theme parks to astronomy and museums. Instead of just being “cool”, AR has boundless capabilities and potential to be the next big thing. Wowness of the tech holds the key to boosting customer engagement.

How exciting would you be if your app has even a tiny bit of that engagement?

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