People are devouring digital content like never before. However efficient you think you might be, there is still a learning curve when it comes to digital. There are a lot of opportunities for a misstep. Most businesses go through a trial and error phase to find the nuances of digital marketing.
Read on to know and avoid some of the most common digital marketing mistakes that businesses do.
Trying To Please Everybody
You can’t be all things to all people. When a brand/product tries to appeal to everyone, it becomes generic and bland. Find your niche customer base and build on it. Niche doesn’t necessarily mean small. An unhealthy desire to please everyone prevents the marketers from being provocative and stand out from the crowd.
Being focused is great. Doing your part to flourish the business is great as well, but stop from time to time. Examine what is on the top right then. That is real-time marketing. Listen to customer feedback which nudges you towards the best business decisions. You can actively improve your business if you are all ears to what your customers have to say. Do not take feedback personally. It deteriorates your work.
Building the best Search Engine Optimization practices into your everyday digital marketing activities are crucial to climbing up the search engine results ladder. SEO provides you with the much-needed inputs on the thought processes of customers. Appearing on organic listings is important for the credibility of your business and to maximize your online footprint.
Sending a Trillion Emails a Day
Don’t be impatient. There are loads of emails that the customers receive every day. If you send your 25th email for the week, that might be the last straw. Instead of sending the massive emails to everyone on your list, start sending segmented emails. Always give your customers the option of how often they’d like to get your company’s newsletters. Attempting to rush the progress results in customer dissatisfaction. On the flip side, do not write-off email marketing. It is still one of the most effective marketing channels.
Every business wants to go viral. But make sure it is for the right reasons. You can be funny, but not offensive. You can tap into people’s sentiments, but not be insensitive. Most of the large organizations have a strict approval process before any advertisement goes live. Yet, due to the lack of attention, many brands have been subjected to public shaming for their insensitive or not-so-funny marketing campaigns.
Fixing Unrealistic Expectations
The biggest misconception of all is when companies, especially smaller ones think digital equals instant results. No, there isn’t any magic potion that gets you onto page 1 of Google the very next day. Be patient till the strategies pan out. Too many times, companies hop around trying different strategies and end up never finding out what actually works for them.
Ignoring the Importance of Content
Tell your brand’s story. Human beings are story lovers. The aim of content marketing is not just to promote your brand but to cultivate relationships with customers. Search engines reward businesses that offer quality content in a consistent manner. Choose specific days scheduling your content in a way that they deliver the most impact. Including blog posts, infographics, live streaming of videos that resonate with your audience scores you the much-needed brownie points!